top of page
smb comp logo-dark.png
AGENDA
British Summer Time
Note: Times subject to change

8:30 AM - 9:30 AM

Check-in & Breakfast

Start the Summit with event registration while networking with fellow AWS partners

9:30 AM - 9:50 AM

Welcome & Keynote

Introduction to SMB Summit and what to expect for today.

9:50 AM - 10:20 AM

Align Your GTM & Benchmark Your SMB Maturity

Discover actionable insights from the latest global and regional SMB market research. Learn what SMBs prioritize, how market dynamics shift, and what they expect from partners. Apply these finding to sharpen your competitive differentiation.

10:20 AM - 11:00 AM

Quick - Panel with TDS

​How distis can help partners build repeatable solutions for SMB with Quick.

11:00 AM - 11:15 AM

Break

Take a moment to refresh and network during our morning break

11:15 AM - 11:55 AM

Build Effective, Relevant, and Impactful SMB Solutions & Offers

Access proven solution GTM materials to build or refine your SMB offerings with industry specific considerations (such as Healthcare, Manufacturing, Retail, and Financial Services). Discover how to collaborate with other partners to create comprehensive, multi-partner solutions that position you as a one-stop shot for SMB customers in relevant industries. FinOps level discussion of profitable SMB solutions and scaling that in some way. How can you build profitability in your business. What's working how are actual solutions driving revenue impact.

11:55 AM - 12:25 PM

Breakout Activity: Solution & Offer Special Prompts

Identify high-impact SMB use cases for new and existing customers, explore multi-partner solution strategies, and learn the hallmarks of successful offers. Walk away with a framework to assess your current offerings and pinpoint improvement opportunities.

12:25 PM - 1:15 PM

Lunch

Enjoy a networking lunch

1:15 PM - 1:45 PM

Maximize Funding Programs for SMB Customer Engagement

Learn how to market smarter with intent data to identify and prioritize high-value SMB opportunities. Navigate the funding landscape to accelerate your growth, including how SMB MDF, Industry LoB, GenAI, Connect, and Marketplace funds can amplify your marketing efforts and how to strategically combine programs based on customer size. Discover how to scale sales through partner territory manager best practices and agentify your sales processes for greater efficiency.

1:45 PM - 2:15 PM

Breakout Activity: Funding, Demand Gen, Sales

​Harness AI to automate and scale your marketing with personalized content, intelligent targeting, and hands-on tools. Learn to leverage buyer intent signals and propensity models to identify high-value prospects, score leads effectively and optimize your sales approach with data-driven insights. Proven strategies from AWS Partner Territory Managers to help partners build scalable, self-sufficient SMB sales motions — covering AWS sales structure, prospecting tactics, seller enablement, and actionable planning.

2:15 PM - 2:25 PM

Wrap Up

Talk about the day's sessions and next steps

2:25 PM - 3:00 PM

Break

Take a moment to refresh and network during out afternoon break

3:00 PM - 5:00 PM

SMB Business Outcomes Xccelerator (BOX) Matchmaking Event

Connect with fellow connect with AWS partners and distributors to co-create multi-partner SMB solutions and unlock access to BOX-exclusive funding opportunities.

5:00 PM - 6:00 PM

Networking Happy Hour

​Network with SMB Colleagues and Partners

bottom of page